A program for activating and applying Pearson's twelve archetypes to aid inner development and the quest for wholeness"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world.... The quest is replete with dangers and pitfalls, but[...]

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit t[...]

"The Transforming Leader" is written for people who strive to make a positive difference in the world. The book was conceived by the Fetzer Institute's Leadership for Transformation project in collaboration with the James MacGregor Burns Academy of Leadership and the International Leadership Associa[...]